Download: Back to Basics: Engaging with SMBs: eBook Series
Download our free guide for Engaging with SMBs! In this series, we share some tactics and strategies that we believe are essential for B2SMB brands. Learn about why local matters, the power of partnerships, what membership organizations can offer you, and how Edu-marketing fits within this strategy.
Download: Back to Basics: Partnering with Membership Orgs
Organizations give you as a brand the opportunity to “be local” and, as we often say, “be where the small business owner is.” This is an invaluable and influential opportunity for both brand awareness and sales. Download our five other reasons we believe it’s an important “back to basic” component of an SMB brand's marketing strategy.
Download: Back to Basics: Get Local
Local outreach is an effective strategy for brands to connect with small business owners and establish meaningful relationships. It is an essential core of our expertise at The Square Biz Group, and we genuinely believe it is necessary for all SMB brand strategies.
Download: Back to Basics: Things to Think About
We keep hearing about potential decreases in demand for products and services coupled with our prospects slashing their budgets. Some of us may witness the reality of this now while others are just in preparation mode for the possibility. At The Square Biz Group, we recommend that our clients take this time to get back to marketing basics. Over the next few weeks, we will share some “basic” ideas that we believe are essential for B2SMB brands. We hope these tips will enlighten and spark some conversation within your organizations.
Download: Checklist for Developing a Membership Organization Referral Program
If you are a brand selling to small businesses, your local efforts are critical to your success. This checklist will help you as you map out a strategy to connect to your prospects through the networking and business organizations they belong to.